CECILIA SALA
Born in a print world, creating in a digital space
Comuni d'Italia
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Latte mugs for Spain?! You meant cortado mugs right? When working on different markets, you need to take into consideration both target and local culture. Fortunately Printerpix has a young and dynamic culture, beneficial in a fast-paced environment with tight deadlines. Here I had the chance to work on a wide range of projects: from UI and design of web pages and website sections, to digital campaigns and emails, and collections of ready-made products.
THEATRE SEASON​
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It’s said most emotions last no more than 90 seconds. Once a person opens an email, I only have one or two seconds to grab their attention, convey a message, and generate a reaction with one single image. When working in email marketing, studying current trends and looking at competitors is very important. To think of something new and different each time is very important. A good design calendar when managing campaigns for 7 countries is essential.
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EVENTS & FESTIVALS​
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It’s said most emotions last no more than 90 seconds. Once a person opens an email, I only have one or two seconds to grab their attention, convey a message, and generate a reaction with one single image. When working in email marketing, studying current trends and looking at competitors is very important. To think of something new and different each time is very important. A good design calendar when managing campaigns for 7 countries is essential.
STATIONERY & MERCHANDISING
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The launch of a new product is a very creative yet laborious project. The first step is the study of the brief, the product and its materials, different sizes and colour variation. Next, the photoshoot, the creation of mock-ups and templates. Finally, the design of a collection of ready-made themes and graphics. Once approved, we’re ready to launch!
